Dolly Noire is an Italian brand established in 2004 in the suburb of Milano. It born out mixing passion for streetwear, fun with friends and a good deal of resourcefulness.

 

Gioele Castelvetere, Daniele Crepaldi, Alessandro Malandra and Federico Ferrero started creating t-shirts at the age of 15 with 50 euro each. It was a warm night of summer when they decided to start making clothes. The very first period was focused on silkscreen printed t-shirts.

 

In order to create something special, they decided to specialize in the design and production of snapback hats. In few years the brand became a driving force behind the snapback explosion during last years in Italy. Meanwhile a network of brand Ambassador throughout Italy contribuited spreading the philosophy and the style of the brand. 

 

In 2013 the company Dolly Noire S.r.l was officially created. The dream of the four friends working in their enterprise became true. From snapback hats, they developed design for different categories of apparel product. 

 

Through constant clothes design and production, promotions, events, videos, contests, and social advertising, Dolly Noire became a trend setter of the streetwear style.

Dolly Noire is a network of designers and writers, skaters and bikers, djs and producers, singers, photographers and many others talents fighting to make their dreams come true.